SAMPLE COURSE!!!

The first few pages of the first module and all module headings are visible to give you an idea of the course content.
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Welcome to your Bookshop Marketing Course!

Is marketing a science or art? Probably both. Sometimes one more than the other, but always a mix. Because of that, this course is a hybrid – a mix of traditional retail thinking, marketing theory layered with the particularities of bookselling. The marketing world is full of buzzwords and lingo. I will use these buzzwords as we go but do look past the words to the concepts themselves. Booksellers are lucky. Books are not just products. Books are social glue. Reading is a way to connect with other people on a pretty personal and meaningful level because they connect to how you feel and what you think. The best piece of marketing is an intervention that delights your customers, but also meets strategic objectives Be fabulous, but effective!		How To
		Course Description
		Outcomes
		Copyright
		Disclaimer
		Author Information

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Bookshop Marketing SAMPLE