In this module we will cover the following topics:

Gondolas
Wall Bays
Free Standing Units
Front Counter
Queue Former

Now we start to tell our own story. It is in the other spaces of the shop not already discussed that we can differentiate between our store and the stores in the rest of the series.
Some of the unique characters in our story are;

Display tables (not the front one)
Wall Bays (not the first one)
Gondolas (not the front one)
Free standing units
The front counter
Queue Former

(but they are by no means the only areas)

These characters may be unique but the reader still needs to like them. For this reason minimum standards are necessary. Merchandising rules still apply to these areas. Fundamentally:

Keep it tidy
Keep it clean
Face out books wherever possible
Curate– tell a story and lead the reader from one chapter to the next.
Signage here is CRITICAL. It should be consistent, accurate and neat
Use the theories of merchandising wherever you can.
MAINTAIN MAINTAIN MAINTAIN

What can I expect in this Module?

Below is a summary of the Module contents, make sure that you have participated in all these items to complete the Module.

Number of

Content Pages:

Number of

Videos:

Number of

Quizzes:

Number of

Assignments:

Approx Time Required to Complete Module:

Requirements for Completing Module:

2 Hours

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See Also:		Related Topics:
Module: Introduction Module: Telling our Story Module: Effect of Good Merchandising Module: People, Product and Places Module: Main Characters in our Series Module: Secondary Characters in our Story Module: Unique Characters in your Story		Gondolas